I ❤️ Pinays is taking a short pause on all online orders until the end of September.
catch us vending at upcoming events!
I Heart Pinays is a Filipina-founded streetwear brand by Swiper that celebrates Pinays, culture, and identity—serving the girlies, gays, and theys first. Unapologetically bold and a little playful, the brand offers femme-forward, gender-inclusive styles that go beyond the basic unisex tee, creating statement pieces that can be dressed up or down with any outfit.
Centering femme, queer, and diasporic identities, I Heart Pinays proudly gives us a space in streetwear. This isn’t just fashion—it’s reclamation, reminding us all that being seen is powerful.
I ❤️ PINAYS with a subtle “Y,” whether you ❤️ PINAYS, PINAS, or both... ;)
At the core of the brand is our signature I ❤️ PINAYS shirt. This reimagined graphic plays with language, identity, and symbolism. The “Y” in PINAYS is intentionally faded—allowing the word to morph into PINAS (a colloquial name for the Philippines), or something sounding more bastos depending on how you want to interpret it! Hehe.