Pasko Collection – I Heart Pinays

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I ❤️ PINAYS Red Fitted Raglan

I ❤️ PINAYS Red Fitted Raglan

$40.00 USD

$40.00 USD
I ❤️ PINAYS Unisex Green Raglan

I ❤️ PINAYS Unisex Green Raglan

$40.00 USD

$40.00 USD
I ❤️ PINOYS Red Fitted Raglan

I ❤️ PINOYS Red Fitted Raglan

$40.00 USD

$40.00 USD
I ❤️ PINAYS Sticker

I ❤️ PINAYS Sticker

$2.50 USD

$2.50 USD

About I ❤️ Pinays

I Heart Pinays is a Filipina-founded streetwear brand for the girlies. Founded by Swiper, the brand was born out of a desire to center Filipina, femme, queer, and diasporic identities in streetwear— with bold graphics, cheeky energy, and deep cultural roots.

Why We Exist

Streetwear has long catered to men’s styles, and I always struggled to find tees that felt cute, sexy, and made for us. I Heart Pinays flips that script with femme-forward and gender-inclusive designs that don’t just look good—they mean something.

I wanted to create staple pieces for the girlies and the gays, while keeping them open for anyone to rock. That’s why the brand has two core designs: one that says I Heart Pinays with a subtle “y,” and one that’s straight to the point in solid text. It’s all about how you choose to wear it and what it means to you—whether you’re showing love for your Pinay friends and family, crushing on a Pinay, embracing your queer identity, or if you like both Pinays and Pinas!

This isn’t just fashion—it’s reclamation. It’s about proudly taking up space in design, language, and identity. I Heart Pinays exists to spark conversation and put our Pinay and Filipinx baddies at the forefront—because being seen is powerful.

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