I Heart Pinays™ is a Pinay-founded brand by Swiper, made for Filipino baddies by a Filipina baddie.

Celebrating Pinays, culture, and identity through unapologetically bold, playful, and nostalgic statement designs, the brand also centers femme, queer, and diasporic identities.

I Heart Pinays™ is here to put Pinays front and center in fashion and the mainstream. This isn’t just clothing—it’s visibility, representation, and pride.